Privacy Policy

At Premier Cars Peterborough, your privacy is a top priority. This policy outlines how we collect, use, store, and protect your personal data in line with the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018.

1. Who We Are

Premier Cars Peterborough (“we”, “our”, “us”) provides 24/7 taxi and airport transfer services across Peterborough and surrounding areas. This privacy policy applies to all personal data we collect via our website https://premiertaxipeterborough.co.uk, telephone bookings, and online booking portal: Book Now.

2. What Information We Collect

We may collect the following information:

  • Contact Information – name, phone number, email address

  • Booking Information – pickup/drop-off locations, journey times, flight details

  • Payment Data – only when applicable (processed securely via trusted providers)

  • Technical Data – IP address, browser, device type, and cookies

  • Communication – emails, phone calls, messages relating to bookings or feedback

3. How We Use Your Data

We use your information to:

  • Confirm and manage your bookings

  • Improve our services and user experience

  • Respond to enquiries or complaints

  • Comply with legal obligations

  • Run analytics and remarketing ads (only with consent)

4. Sharing Your Information

We never sell your data. We only share your data with:

  • Trusted third-party dispatch and payment platforms (like Autocab)

  • Our verified drivers and fleet partners

  • Analytics and marketing platforms (Google, Meta) – only if you consent

5. How Long We Keep Your Data

We retain your personal data only as long as necessary to fulfill the purpose it was collected for, including legal or accounting requirements. After this, it is securely deleted.

6. Your Data Rights

You have the right to:

  • Access the data we hold about you

  • Request corrections or deletion

  • Object to processing or direct marketing

  • File a complaint with the ICO (Information Commissioner’s Office)

To exercise your rights, email: info@premiertaxipeterborough.co.uk

7. Cookies

Our website uses cookies to enhance performance and personalise your experience. We use:

  • Necessary cookies – to ensure functionality (e.g. booking form)

  • Analytics cookies – to understand how users interact (Google Analytics)

  • Marketing cookies – for remarketing ads (e.g. Google Ads)

You can control or disable cookies via your browser settings.

8. Security

We use SSL encryption, secure servers, and data minimisation practices to protect your information. Access to data is limited to trained staff and verified partners only.

9. Changes to This Policy

We may update this privacy policy from time to time. The latest version will always be available on our website.

10. Contact Us

If you have any questions about this policy or your personal data, please contact us at:
📧 info@premiertaxipeterborough.co.uk
📞 01733 609418
🌐 www.premiertaxipeterborough.co.uk